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3D art on the street – Montreal

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First live 3D ad on the street for me.

I came across this 3D art on a few locations around Old Port Montreal, advertising Indiana Jones and the Adventure of Archaeology in the Montreal Science Center.

3D street art on the sidewalk in Old Port Montreal
3D street art on the sidewalk in Old Port Montreal

After a few minutes looking at it, taking photos and asking my model to step out of the hole, I realized how many people walk by, noticing it, but without realizing cool 3D effect, and stopping by only after hear and see us talking about importance of viewing it on an exact angle.

Discover Montreal…

I like it, and, maybe this could be an avenue advertising industry can take, targeting us more as pedestrians, instead of mostly as drivers with the billboards high in the sky.